Story | Annual Report

A common theme of each annual Passion Conference is integrating various social justice causes as a part of the event, inviting attendees to get involved and donate money. From child sponsorships to clean water, scripture translation to organizations fighting modern-day slavery, the Passion Movement raised $13.5 million dollars between 2007 and 2013.

We wanted to celebrate the stories and impact of these causes by creating an annual report. Donors received this special, oversized high-end print piece, including bi-folds in a custom mailer.

This was an incredibly special and meaningful project from start to finish with gathering all data and stories, copy-writing, design, art direction, production and mail-out of each piece.