27X7 Campaign

As an added element to the END IT 2015 Campaign, we wanted to bring to life the idea of multiplication. We created the 27X7 Campaign to encourage our followers to each recruit 27 friends and ask them to give $7 to show our collective impact when we move together towards the same goal. Our website had a leaderboard to show the Top recruiting Freedom Fighters, including some featured celebrity Teams to encourage participation.

We saw a 396% increase in giving this year over the previous year of donations.