END IT Times Square Takeover

As a part of our 2013 END IT Campaign Launch, we thought there was no better place to spread awareness than in the middle of Times Square. We secured several animated digital ad placements in the middle of one of the busiest intersections in the world. Starting with flat designs based on the specs and placement of the billboards within Times Square, we were able to then animate / bring them to life, telling the most compelling story.

These animated billboards yielded approximately 11.2 million impressions over the week they ran.